As a copywriter, it’s important to find copywriting inspiration from all sorts of places. Whether you’re writing a product description, a landing page, or a social media post, you want your words to be engaging, persuasive, and memorable.
Copywriters need to constantly come up with fresh ideas for their creative writing. As a copywriter, it’s important to find copywriting inspiration from all sorts of places. Whether you’re writing a product description, a landing page, or a social media post, you want your words to be engaging, persuasive, and memorable.
To spark their inspiration and get them writing faster, it can help to have access to several sources of copywriting inspiration on hand.
Table of Contents
- 1. Ann Handley’s book Everybody Writes is a must-read for copywriting inspiration
- 2. Take a look at the branding and marketing materials for Oatly, a Swedish oat milk company
- 3. Subscribe to The Daily Carnage newsletter
- 4. Read The Drum magazine
- 5. Finally, don’t forget to look for inspiration in your surroundings
- Where to find copywriting inspiration in the most unexpected places
But where do you go to find inspiration? Here are a few ideas:
1. Ann Handley’s book Everybody Writes is a must-read for copywriting inspiration
Writing is an integral component of marketing. From emails and social media posts to presentations and reports, marketers must write copy that resonates with their target audiences.
Handley is a leading expert in content marketing and social media, and she shares her insights on how to write effectively for the digital age. In her book, she covers everything from storytelling to SEO to the importance of writing in a conversational style.
This must-read book for marketers delves deep into the psychology behind why certain ideas stick in our brains while others evaporate quickly. From familiar but surprising analogies to curiosity gaps, this should be part of every copywriter’s book collection.
Why we love Ann Handley’s book Everybody Writes for copywriting inspiration:
- Handley writes in a conversational and engaging style that makes her book easy to read and understand.
- She shares plenty of examples of great copy from a variety of sources, which can help you learn from the best.
- She also offers practical advice on how to improve your copywriting skills, such as using strong headlines, writing clear and concise sentences, and telling stories that connect with your audience.
2. Take a look at the branding and marketing materials for Oatly, a Swedish oat milk company
People are milking a wide range of plant sources these days: peas, beans and coconuts – but Oatly stands out as both tasty and sustainable. Take a look at the branding and marketing materials for Oatly, a Swedish oat milk company. Oatly is known for its quirky and irreverent tone, which it uses to great effect in its advertising. For example, one of its ads features a cow saying, “Milk is for baby cows.”
Oatly stands out among milk alternatives with its smart, self-aware and tongue-in-cheek brand voice, making them more likeable, shareable and embraceable than their CPG competitors. Their “milk for humans” tagline pays homage to idiomatic speech patterns while their catchy jingle could easily fit in at an independent film festival or new graduate portfolio presentation. Oatly stands out by being more relatable, shareable and embraceable than its CPG competitors.
Their decades-old Swedish product lived relatively in obscurity until 2014 when CEO Toni Petersson recognized the rise in plant-based milk consumption. Oatly’s secret sauce lies within their proprietary liquefaction process that preserves beta-glucan fibre while eliminating gums or stabilisers – keeping its heart-healthy properties intact!
Why we love Oatly branding and marketing materials for copywriting inspiration:
- Oatly uses a unique and irreverent tone in its marketing materials, which helps it stand out from the competition.
- Its ads are often humorous and thought-provoking, which makes them more likely to be remembered by consumers.
- Oatly also uses storytelling to great effect in its marketing. For example, one of its ads tells the story of a cow struggling to live up to the expectations of the dairy industry.
3. Subscribe to The Daily Carnage newsletter
The Daily Carnage newsletter prides itself on being “the best marketing newsletter you’ll find daily in your inbox.” Copywriter and marketing consultant Ben Settle writes this newsletter, and it’s full of insights and advice on how to write better copy. Settle is known for his direct and no-nonsense style, and he’s not afraid to challenge the status quo.
It provides a daily roundup of marketing trends and data relevant to a range of industries and business sizes while offering Facebook groups and YouTube channels for marketers to collaborate and learn together.
The Daily Carnage offers marketing insight in an entertaining yet informative newsletter that draws comparisons to The Skimm for its quirky tone. Content often features vintage ads or reaction GIFs.
Its Copywriting Inspiration Newsletter is designed for busy copywriters looking for quick ways to gain copywriting inspiration. Each issue provides an insightful yet concise master class on one persuasion principle or technique.
Why we love The Daily Carnage newsletter for copywriting inspiration:
- Settle’s newsletter is full of insights and advice on how to write better copy.
- He shares tips on everything from finding your unique voice to writing headlines that grab attention.
- He also challenges the status quo in the copywriting industry and encourages his readers to think outside the box.
4. Read The Drum magazine
If you want the latest ads and copywriting inspiration, this is your go-to site. This magazine is a great source of news and insights on the advertising and marketing industry. It also features regular articles on copywriting, including interviews with leading copywriters and tips on how to improve your craft. There are articles on new marketing ideas from around the globe as well as insights from experts in these fields.
Why we love The Drum magazine for copywriting inspiration:
- The Drum magazine is a great source of news and insights on the advertising and marketing industry.
- It also features regular articles on copywriting, including interviews with leading copywriters and tips on how to improve your craft.
- The Drum is a great way to stay up-to-date on the latest trends in copywriting and to learn from the best.
5. Finally, don’t forget to look for inspiration in your surroundings
Copywriting involves more than simply typing away on your keyboard; it takes strategy and planning too. An essential step in setting yourself up for success when copywriting is setting up your workspace properly: even if that means using an empty corner desk as part of a larger room that serves multiple functions, naming the space and using decor to give it more of an official feel.
Decor that stimulates you will help maintain focus and creative energy at an optimal level, such as family photos or postcards from travels, favourite books on shelves or objects that inspire. Outdoor spaces in your office can increase productivity while providing fresh air for team members; just ensure there is enough indirect lighting so your monitor does not experience glare!
Take a walk around your office or neighbourhood and pay attention to the things you see. What kind of language is used on billboards and signs? What kind of stories are being told in the ads you see on TV and online? The more you observe the world around you, the more ideas you’ll have for your writing.
Why we love using our office space and the outdoors for copywriting inspiration:
- There is inspiration all around you if you only know where to look.
- Pay attention to the language used on billboards, signs, and advertisements.
- Observe the way people interact with each other and the world around them.
- Listen to the stories that people tell.
- The more you observe and listen, the more ideas you’ll have for your writing.
Here are a few specific examples of copywriting inspiration you can find in your office space and the outdoors:
- A billboard. A billboard for a new car might say something like, “The all-new 2024 Honda Civic is the perfect car for the modern driver.” This headline is clear, concise, and to the point. It also highlights the benefits of the car, such as its modernity and appeal to a wide range of drivers.
- A sign in a coffee shop. A sign in a coffee shop might say something like, “Our coffee is made with love.” This sign is simple, but it’s effective. It conveys the idea that the coffee shop cares about its customers.
Where to find copywriting inspiration in the most unexpected places
Now that you know where to look for copywriting inspiration, it’s time to start writing! Get out there and explore the world around you. Pay attention to the things you see, hear, and experience. The more you observe, the more ideas you’ll have for your writing.
And don’t be afraid to think outside the box. The best copywriting is often the most unexpected. So go ahead and write about something that you’re passionate about. Write about something that makes you laugh. Write about something that makes you think.
The most important thing is to be yourself and to write from the heart. When you do that, your words will resonate with your audience in a way that no amount of marketing jargon or buzzwords could ever hope to achieve.
So go forth and write! The world needs your unique voice and perspective. And who knows, you might just write the next great headline or ad campaign.
And remember, never look at a blank page when you have writer’s block!
Contact us today to learn more about our copywriting services specifically designed to help your website gain targeted traffic, engage users, and create loyal followers.
