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Read Our Latest Blog Posts
Schema Markup for B2B Websites: What It Is and Why AI Search Still Needs It
What schema is, the five types your site needs, and why structured data matters for AI search even after Google’s recent rich result updates. Schema markup is structured code that tells search engines and AI tools exactly what your website is about, and many B2B sites have little or none. Here is what it does,…
E-E-A-T Explained: Why Google’s Quality Framework Now Drives AI Citations
A plain-English guide to Google’s foundational quality framework, what each pillar means, why third-party validation matters, and how you can apply E-E-A-T to earn both SEO and AEO visibility. E-E-A-T stands for Experience, Expertise, Authoritativeness and Trust. Google built the framework to help its human reviewers judge whether a page deserves to be believed, and…
How AI Crawlers Read Your Website: The Five Gaps That Keep B2B Sites Out of AI Answers
When a buyer asks ChatGPT or Perplexity about your market, those tools rely on automated readers that have already visited your website, or tried to. AI crawlers do not behave like human visitors, and they do not behave like Googlebot either. Here is what they actually see, and the five gaps that hide many B2B…
