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Category: Announcements

Stay updated with the latest news and developments from Contentifai. Learn about new services, team updates, and company milestones.

How a Gateshead Marketing Agency is Combining AI with Human Creativity

Contentifai, a Gateshead based marketing agency founded by creative strategist and copywriter Jeremy Rodgers, is making waves from the North East to Silicon Valley with its innovative approach to content creation.

Specialising in telling complex stories simply, the agency utilises the latest AI tools alongside human creativity to help businesses better communicate their values, elevate user experience, and drive measurable results.

With a background in B2B storytelling for high-growth industries like AI, blockchain, and fintech, Jeremy Rodgers brings a unique blend of technical insight and narrative clarity. His work is rooted in the belief that effective content should engage audiences and reflect a brand’s core purpose across every digital touchpoint.

“We often work with companies who struggle to articulate who they are and what they stand for,” says Rodgers. “Our job is to clarify that story and deliver it consistently, especially on the website which is often the first impression. We analyse where messaging is falling short and create content that builds trust and drives action, whether that’s through case studies, research-led articles, or UX-optimised web content.”

Strategic AI Use: Ally, Not Replacement for Creative Content

At the heart of Contentifai’s approach is the strategic use of AI. Rodgers has been following the development of AI closely since the release of GPT-3.5 in late 2022 and sees it not as a threat, but a powerful tool that complements the creative process.

“We’ve never seen AI as a replacement for creativity,” Rodgers explains. “It’s an ally. Used properly, AI lets us analyse more data, respond faster to user needs, and build stronger brand narratives. Not all AI tools are useful. Indeed, I think most of us can spot poor quality AI-generated content immediately. But when AI tools are used carefully and combined with expert intent, the results can be far greater than the sum of their parts.”

Contentifai’s process starts with precise briefing, an exploration of the client’s business, and rigorous research including stakeholder interviews to distil complex topics into digestible, engaging content. This is particularly valuable for brands in technical sectors who struggle to make their messaging accessible to a broader audience.

Global Reach with North East Values: Serving Clients Worldwide

While based in Gateshead, Contentifai serves clients globally including in the US, Israel, and across Europe to help them stay ahead of market trends and connect with their audiences more effectively.

“Of course, we’d love to work with more North East businesses,” says Rodgers. “Our services are most valuable where companies are experiencing rapid growth or complexity in their storytelling. Being grounded in the North East keeps us sharp, focused, and honest.”

Contentifai’s recent work includes a five-part editorial series for a major market research firm, AI-enabled content campaigns for fintech startups, and ongoing support for global tech brands.

Our Commitment to North East Excellence

This feature in Business News North East reflects our ongoing commitment to demonstrating how innovative marketing solutions can originate from the North East whilst serving clients across the globe. Our Gateshead base provides the perfect foundation for combining authentic regional business values with cutting-edge content marketing expertise.

As we continue to develop our human+AI methodology, we remain focused on helping B2B companies based in Newcastle, New York, or anywhere in between. Regardless of their physical location, our mission remains the same: to tell their stories with clarity, authenticity, and measurable impact.

Ready to Tell Your Story with Strategic Content Marketing?

Are you a growing North East business looking to expand your reach or an established company seeking to refine your messaging? Our consultative approach will help you articulate your unique value proposition through strategic content marketing.

Our content marketing services are designed for B2B companies who want to:

Book a discovery call to explore how our human+AI approach can help your business tell its story more effectively, or contact us to discuss your specific content marketing challenges.

Originally published in Business News North East:

North East Content Agency Uses AI to Tell Global Stories with Local Flair

PR credit to Keith Newman of Highlights 

PR Photo credit: Lauren McWilliams ©

  • Contentifai Announces Strategic Partnership with FinanceX Magazine

    Contentifai Announces Strategic Partnership with FinanceX Magazine

    We’re joining forces with Europe’s premier finance publication to promote sustainable content marketing in the financial sector.

    We’re excited to announce our new strategic partnership with FinanceX, Europe’s premier magazine for finance and fintech professionals across the continent.

    This collaboration marks an important milestone in our ongoing commitment to supporting financial services organisations with high-quality, compliant, and engaging content marketing solutions to stay relevant and competitive today.

    We’re honoured to be featured in the latest edition of FinanceX Magazine with our article “Banking’s Content Challenge: How AI Is Improving Financial Communications.” The piece explores how financial institutions can leverage AI-powered content strategies to ensure compliance while significantly improving customer engagement and understanding.

    Want to read the full article? You can read it along with other cutting-edge financial insights in the latest issue of FinanceX here.

    Breaking Financial Jargon Down into Meaningful Messages

    Financial jargon doesn’t have to be a barrier between institutions and their customers. Our partnership with FinanceX tackles this head-on, combining our content expertise with their industry reach to help financial brands transform technical complexity into clear, compelling communications.

    As part of this alliance, we’ll support FinanceX’s content marketing initiatives as they continue sharing valuable industry insights and foster productive conversations among finance professionals throughout Europe. In return, FinanceX will represent Contentifai at key industry events, beginning with FIBE 2025 in Berlin this week.

    Koen Vanderhoydonk, CEO at FinanceX, commented on the partnership: “We’re delighted to welcome Contentifai as our content marketing partner. Their unique approach, combining human expertise with AI capabilities, aligns perfectly with the innovation focus of our publication and community. Together, we’ll help financial brands transform their content from a compliance obligation into a genuine competitive advantage.”

    “The financial services sector demands content of the highest quality and accuracy,” added Sean Murphy, Editorial Director at FinanceX. “Contentifai’s methodology ensures financial institutions can communicate complex products and services clearly while maintaining regulatory compliance: exactly the kind of practical solutions our readers value.”

    Meet Us in Berlin!

    Want to discuss how the future of fintech content is evolving? We’re thrilled to be joining the FinanceX team at FIBE 2025 in Berlin on April 9-10, with further collaborative events planned throughout the year.

    This partnership represents our continued growth in the financial services sector, where our consultative approach and human+AI content creation model addresses the specific needs of fintech companies and financial institutions.

    If you’re attending FIBE 2025, we’d love to connect with you! Come say hello and learn more about how we’re helping financial brands transform their websites into strategic assets that drive sustainable growth.

    Honing Financial Communications for Clarity, Trust, and Engagement

    What happens when content specialists meet financial experts? Innovation that matters. Our partnership with FinanceX isn’t just about creating better content, it’s about reshaping how the entire financial industry communicates.

    Together, we’re working toward a future where financial institutions can share their expertise in ways that truly resonate with their audiences, building trust and driving engagement through content that’s both compliant and compelling.

    This collaboration promises to deliver valuable insights, practical solutions, and proven strategies to help financial brands navigate the complex terrain of content marketing. Our combined expertise can help you turn your content into a powerful business asset for fintech startups and established financial institutions alike.

    Stay tuned for upcoming joint events, specialised workshops, and exclusive content as we embark on this exciting partnership with FinanceX!

  • Beyond the Hype: How Contentifai Balances Human Expertise with AI for Better B2B Content

    Beyond the Hype: How Contentifai Balances Human Expertise with AI for Better B2B Content

    At Contentifai, our mission has always been clear: help B2B companies transform their websites into strategic assets that actively contribute to business growth. Today, we’re sharing some significant developments in our approach that strengthen this commitment.

    Finding the Perfect Balance Between Human and AI

    Over the past year, we’ve been refining our processes through rigorous testing and real-world application. What remains unchanged is our dedication to quality—that continues to drive everything we do. What has evolved is our approach to thoughtfully integrating AI-enhanced workflows with our team’s expertise.

    This isn’t about jumping on the AI bandwagon. It’s about identifying precisely where human strategic thinking, creativity, and industry understanding deliver the most value, and where carefully chosen AI applications can amplify these strengths.

    After extensive development and testing, we’re confident our approach now represents an optimal balance—combining our team’s expertise with AI enhancement to create something more effective than either could produce independently.

    What This Means for B2B Companies

    For B2B companies in the UK, content marketing presents familiar challenges including:

    • Creating consistent, high-quality content despite limited internal resources
    • Standing out in increasingly competitive digital spaces
    • Translating complex technical knowledge into content that connects with readers
    • Finding partners who genuinely understand specific industry needs

    Our refined approach directly addresses these challenges. By combining our team’s experience with carefully integrated AI workflows, we deliver strategic, effective content that genuinely resonates with target audiences.

    Our Dual Framework Methodology

    We structure our approach around two complementary frameworks:

    The Know-Like-Trust Journey

    This framework guides potential clients through three essential stages:

    • Know: Helping the right people discover your brand
    • Like: Building engagement through valuable, relevant content
    • Trust: Developing sufficient confidence for prospects to initiate a business relationship

    The Visibility-Engagement-Conversion Model

    This provides the practical implementation of the journey:

    • Visibility: Strategic content that helps the right people find your website
    • Engagement: Building trust through valuable resources and insights
    • Conversion: Creating clear pathways for website visitors to become clients

    What makes this especially effective is our 12-week campaign structure. Each quarter, we assess content opportunities, develop tailored strategies, create and distribute content according to plan, then review performance metrics to refine our approach.

    This structured approach allows us to develop a deep understanding of each client’s business, create and test content strategies systematically, and then measure and refine based on real-world performance data.

    The Team Behind the Strategy

    Contentifai brings together complementary expertise that powers our unique approach:

    Our creative direction focuses on developing clear brand voices and connecting them with audiences through strategic content. The financial and analytical side ensures our strategies deliver measurable value and optimal return on investment. Meanwhile, our operations expertise ensures smooth collaboration between our team and yours, making the content creation process efficient and aligned with your business goals.

    Together, this combination of creative, analytical, and operational expertise allows us to deliver content marketing solutions that truly move the needle for B2B businesses.

    Real Results, Real Feedback

    The true measure of any marketing approach is the results it delivers. Here’s what one of our clients has to say:

    “Working with the Contentifai team is amazing. To the point and excellent results. I highly recommend them!” — Koen Vanderhoydonk, CEO and Founder

    Our Service Direction

    We’re continuing to develop our offerings to better serve the evolving needs of B2B companies. Our focus remains on delivering strategic content marketing that builds authority and generates consistent qualified leads.

    We take a consultative approach with each client to identify the optimal content strategy for specific business goals, industry challenges, and growth objectives. There’s no one-size-fits-all in effective content marketing, and our process acknowledges that reality.

    Is This Approach Right for Your Business?

    If you’re looking to turn your website into a strategic business asset that actively contributes to growth, we’d welcome the opportunity to discuss how our human+AI approach might help you achieve your business goals.

    Book a discovery call to explore how we might work together, or browse our services page to learn more about our offerings.

    Contentifai delivers strategic inbound website content marketing campaigns tailored to B2B SMBs. Our team combines human expertise with AI-enhanced workflows to create content marketing solutions that build brand authority and generate consistent qualified leads.

  • Newcastle Copywriter Jobs and Content Writing Opportunities 2026-27

    Newcastle Copywriter Jobs and Content Writing Opportunities 2026-27

    Copywriter and content writer jobs in Newcastle, Gateshead and the North East: what they pay in 2026, where the current openings are, and how AI is changing what employers want from writers.

    Hiring a copywriter rather than looking for a job?

    Contentifai is a B2B content agency based in Gateshead, writing for businesses across Newcastle, the North East and the UK. We offer Monthly Blog Content from £440 a month and Content Optimisation from £220, with no recruitment or salary costs. See our services and prices.

    Updated 6 October 2026. Salary figures and job listings checked in October 2026.

    Newcastle writing jobs at a glance

    • Typical copywriter pay in Newcastle: about £26,000 to £36,000, with an average of £30,536 (Indeed, September 2026).
    • Senior and specialist roles: £37,000 to £48,000, for example senior content writers and in-house senior copywriters.
    • Busiest niche: bid, proposal and social value writing, often for software, consultancy and public sector suppliers.
    • What has changed: adverts now ask for copywriting skills plus confident, careful use of AI tools.
  • Copywriter and content writer salaries in Newcastle (2026)
  • Recent copywriting and content jobs in the North East
  • Where to find copywriter jobs in Newcastle
  • How AI is changing copywriting and content writing jobs
  • How to secure your next copywriting role in Newcastle
  • Writing for Contentifai
  • Frequently asked questions

    • Copywriter and content writer salaries in Newcastle (2026)

    Salary data for writing roles in the North East is thin, so treat these figures as a guide rather than a rule. Most are averages from a small number of reported salaries.

    RoleNewcastle salarySource
    CopywriterAverage £30,536; usual range £25,961 to £35,917Indeed, September 2026
    Content writerAverage £25,420; range up to £41,319; senior content writer about £48,071Indeed, September 2026
    Content marketing executiveAverage £28,277; range £25,420 to £33,202Indeed, August 2026
    Writer (all types)Average £31,113; range £25,420 to £40,756Indeed, December 2025
    In-house senior copywriter (example advert)£35,608 to £37,694, rising to £46,049Newcastle University advert, closed January 2026

    Newcastle copywriter pay sits about 5% below the UK average for the same role (Indeed, 2026). Bid writers and proposal specialists tend to earn more than general copywriters, and freelance day rates vary widely with experience and sector.

    Recent copywriting and content jobs in the North East

    These roles were advertised on Reed between late August and early October 2026. Adverts close quickly, so check that a role is still open before you apply.

    Content and copywriting roles

    Bid and proposal roles

    Most of these adverts do not publish a salary. Use the table above as a starting point when you discuss pay.

    Where to find copywriter jobs in Newcastle

    Many writing jobs are never advertised. Local agencies, tech firms and professional services businesses often hire freelancers through referrals, so networks such as Dynamo North East and events like TechNExt are worth your time. Our guides to high-growth North East tech startups and the Newcastle tech hub list companies that are growing and may need writers.

    How AI is changing copywriting and content writing jobs

    AI writing tools have changed the work, but not removed the need for writers. What employers pay for has moved from producing words to judgement: knowing the audience, checking facts, shaping an argument and keeping a brand’s voice.

    The data points the same way:

    In short, routine writing tasks are shrinking, and the writers who do well are the ones who can do what AI cannot do reliably.

    Skills employers in the North East want now

    If you want to build these skills, practise on real tasks: take an AI draft, check every claim, rewrite it in a specific brand voice and compare the result. Short courses in AI literacy, SEO and bid writing are also worth adding to your CV.

    How to secure your next copywriting role in Newcastle

    Writing for Contentifai

    We are a Gateshead-based content and AI visibility agency working with B2B businesses across the UK. Our writers combine human judgement with AI-supported workflows, and we are always interested in hearing from experienced B2B writers, particularly in technology, finance and professional services.

    If that sounds like you, email hello@contentifai.agency or get in touch through our contact page.

    Frequently asked questions

    How much does a copywriter earn in Newcastle?

    Copywriters in Newcastle earn an average of £30,536, with a usual range of about £26,000 to £36,000 (Indeed, September 2026). Senior and specialist roles, such as senior content writers and bid writers, can pay £37,000 to £48,000.

    Where can I find copywriting jobs in the North East?

    Reed, Indeed, LinkedIn, Totaljobs and Creativepool all list North East copywriting roles. Many freelance roles come through referrals, so local networks and events are also worth using.

    Is AI replacing copywriters?

    AI is taking over some routine writing tasks, and some employers have cut entry-level roles. Demand remains for writers who can edit and fact-check AI drafts, write with subject knowledge and keep a brand voice, and UK copywriter day rates rose in 2025 (ProCopywriters Survey, 2025).

    Can I hire a content agency instead of a copywriter?

    Yes. Contentifai, based in Gateshead, offers Monthly Blog Content from £440 a month and Content Optimisation from £220, with no recruitment or salary costs.

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