Terms of Service

Contentifai Ltd Terms and Conditions of Service

Last Updated: June 2025
Version: 2.0

1. Introduction

The Services shall be provided by Contentifai Ltd, a Limited company incorporated in England and Wales (Company Number: 14929945) (hereafter referred to as “The Supplier”) to you (hereafter referred to as “The Client”).

The Agreement between The Supplier and The Client begins on the Effective Date of sale and will continue according to the payment structure outlined below.

2. Payment

All monetary amounts are stated in £GBP.

Payment Structure

The Client is required to pay The Supplier in full in advance for each 4-week service period. This payment structure applies to both retainer and project-based services.

For all services:

  • Payment is collected at the commencement of each 4-week period
  • Projects exceeding 4 weeks are divided into equal payments due at the start of each 4-week period
  • Payment is processed via Stripe payment links with acceptance of these Terms required

Why We Use 4-Week Payment Cycles

We operate on 4-week advance payment cycles to:

  • Maintain consistent project momentum and delivery cadence
  • Ensure adherence to agreed milestone dates
  • Enable proper resource allocation and project phase planning
  • Provide clear project phase authorisation in our systems

This structure ensures optimal project flow and allows us to deliver the highest quality results within agreed timeframes.

Payment Terms

Costs are reviewed every 12 weeks and adjusted accordingly, following which The Client will be notified in writing of any changes to the costs of The Services.

All Charges quoted to The Client are exclusive of VAT, which The Supplier is not required to charge at this time.

The Client shall be notified by email of any delay or issue with payment. Please note that delay in payment may result in suspension of The Services.

Where payment fails to be collected on the expected date, The Supplier reserves the right to suspend delivery of The Services until payment has been made.

3. Scope of Services

The specific services to be provided (“The Services”) are defined in the Project Proposal & Quote accepted by The Client. This may include but is not limited to:

  • Content strategy development and planning
  • Content creation (blog posts, case studies, whitepapers, email campaigns, etc.)
  • Website builds and refreshes
  • Publishing and distribution services
  • Content performance reporting and analytics
  • Digital consulting and support
  • As specifically detailed in the accepted quote

Any services outside the agreed scope will require a separate quote and agreement.

4. Service Delivery

The Supplier shall provide The Services with reasonable care and skill by following:

a) Generally recognised commercial practices and standards, and b) All laws and regulations applicable to The Services, including all rules and regulations related to anti-bribery and corruption, and data protection.

The Supplier shall communicate lead times and expected due dates with The Client.

Client Responsibilities

The Client shall:

  • Cooperate fully with The Supplier in all matters relating to The Services
  • Provide the equipment, materials, and information that The Supplier may reasonably require according to agreed timeframes
  • Respond to The Supplier’s requests and queries within five working days
  • Provide timely feedback and approvals as required for project progression

If The Supplier experiences a delay in receiving materials, information, or input from The Client, this may result in a delay in the delivery of The Services.

Subcontractors

Where required, The Supplier shall subcontract relevant tasks to appropriate skilled professionals. The Supplier agrees to vet all subcontractors fully and—where necessary—require the signing of a non-disclosure Agreement upon engagement before sharing confidential and sensitive Client information.

Change Requests

If The Client requests a change in the provision of The Services, this may result in:

  • Payment pro rata for billable hours completed on The Services up to the point of the change request
  • Possible additional costs depending on the nature and scope of the change request
  • Revised timeline for delivery

5. AI-Assisted Services

Use of AI Technology

The Supplier utilises artificial intelligence (AI) tools as part of our service delivery to enhance quality, efficiency, and creativity. This includes:

  • Content ideation and research assistance
  • Initial draft creation and writing support
  • Data analysis and insights generation
  • Grammar and style checking
  • Image generation for content illustration

Our AI Commitments

When using AI technology, we ensure:

  • All AI-generated content is reviewed, edited, and refined by our human team
  • Client confidential information is not input into public AI systems
  • Final deliverables meet our quality standards regardless of tools used
  • We maintain human oversight and editorial control over all outputs
  • We comply with AI usage terms and intellectual property requirements

Human Expertise

While AI enhances our capabilities, The Client is paying for our professional expertise, strategic thinking, and creative direction. AI tools support but do not replace our human team’s skills in:

  • Strategic planning and consultation
  • Brand voice and tone development
  • Creative direction and storytelling
  • Quality assurance and editing
  • Client relationship management

The Supplier reserves the right to use appropriate tools and technologies to deliver the best possible results for The Client, whilst maintaining the quality and originality standards outlined in this Agreement.

6. Intellectual Property

Upon full payment for the relevant service period, The Client receives full ownership of all custom content and materials created specifically for them under this Agreement.

The Supplier retains the right to:

  • Display work samples in portfolio materials
  • Reference The Client as a customer
  • Use anonymised performance data for case studies
  • Retain copies for record-keeping purposes

The Supplier warrants that all content is original and does not infringe on third-party rights.

7. Data Processing and Protection

Definitions

For the purposes of this section:

  • “Data Protection Legislation” means the UK GDPR, Data Protection Act 2018, and any successor legislation
  • “Client Data” means any personal data or business information provided by or on behalf of The Client
  • “Processing” has the meaning given in Data Protection Legislation

Data Processing Relationship

The Supplier acts as a Data Processor on behalf of The Client (Data Controller) for any personal data processed in delivering The Services. The Supplier acts as a Data Controller for business contact information and account management.

The Supplier’s Obligations

The Supplier shall:

  • Process Client Data only on documented instructions from The Client
  • Ensure all personnel are subject to confidentiality obligations
  • Implement appropriate technical and organisational security measures
  • Assist The Client in responding to data subject requests
  • Make available all information necessary to demonstrate compliance
  • Delete or return all Client Data upon termination (subject to legal requirements)
  • Notify The Client without undue delay of any data breach

Security Measures

The Supplier implements the following security measures:

  • Encryption of data in transit and at rest
  • Access controls and authentication systems
  • Regular security assessments and updates
  • Secure backup and disaster recovery procedures
  • Staff training on data protection
  • Incident response procedures

Subprocessors

The Client provides general authorisation for The Supplier to engage subprocessors, subject to:

  • The Supplier maintaining a list of subprocessors available upon request
  • Subprocessors being bound by equivalent data protection obligations
  • The Supplier remaining liable for subprocessor compliance

Current categories of subprocessors include:

  • Cloud storage providers (Google Workspace, Microsoft)
  • Project management systems
  • Communication tools
  • Specialist content creators (under NDA)
  • Payment processors (Stripe)

International Transfers

The Supplier shall not transfer Client Data outside the UK/EEA without:

  • Ensuring appropriate safeguards are in place
  • Obtaining prior written consent from The Client

Data Retention

Client Data will be retained for the duration of The Services plus 12 months, except where:

  • Longer retention is required by law
  • The Client requests earlier deletion
  • Data is anonymised for portfolio use

Client Obligations

The Client warrants that:

  • It has all necessary rights to provide Client Data
  • Instructions comply with Data Protection Legislation
  • It will handle any data subject requests relating to its data

Audit Rights

The Client may, upon reasonable notice and during business hours, audit The Supplier’s compliance with this section, subject to confidentiality obligations.

8. Confidentiality

Each party will only use Confidential Information to perform obligations under this Agreement and will not allow the information to be disclosed except:

  • Where required by law
  • To employees on a need-to-know basis
  • Where the information has become publicly available through no breach of this Agreement

This obligation survives termination of this Agreement.

9. Warranties and Liability

The Terms implied by sections three to five of the Supply of Goods and Services Act 1982 are valid to the fullest extent permitted by law in this Agreement.

During this Agreement, The Supplier shall maintain professional indemnity insurance to cover risks of up to £1,000,000 with a reputable insurance company, the details of which will be provided to The Client upon request.

The Supplier’s total liability under this Agreement shall not exceed the total fees paid by The Client in the 12 months preceding the claim.

10. Termination

Defects and Issues

The Client shall promptly report to The Supplier any defects in The Supplier’s performance of The Services as soon as reasonably practicable after any such defect comes to the attention of The Client.

The Client agrees to provide The Supplier with a reasonable timeframe to respond to and correct any defects identified in The Services.

Where an issue arises in the provision of The Services or any related aspects, both parties are strongly encouraged to discuss the matter as soon as is reasonable and via an appropriate channel in order to resolve any issues before they escalate.

Notice of Termination

If either party wishes to terminate the Agreement, they may do so at any time with written notice.

If The Client terminates The Service:

  • The Client will pay for The Services within the current 4-week billing cycle in full
  • The Supplier will complete and hand over all deliverables up to the point of termination
  • Any unused portion of the 4-week period is non-refundable

The Supplier shall promptly notify The Client of any known delays or issues with the provision of The Services and may recommend how such circumstances can be avoided.

11. General Terms

Working Hours

The Services and correspondence between Parties will be carried out during the Working Week from Monday to Friday between 0900-1700 GMT/BST except during public holidays. Services conducted outside of the Working Week are to be agreed upon by both parties in advance and may incur an additional pro-rata charge.

Marketing

The Supplier may use the materials and feedback from The Client for marketing purposes unless otherwise agreed in writing.

Dispute Resolution

In the event of a dispute, both parties agree to first attempt resolution through good faith negotiations. If unsuccessful, disputes shall be subject to the exclusive jurisdiction of the courts of England and Wales.

Amendments

No amendment shall be made to this Agreement except in writing and signed by authorised representatives of both parties.

Entire Agreement

This Agreement, together with the accepted Project Proposal & Quote, constitutes the entire agreement between the parties and supersedes all prior agreements, understandings, and arrangements.

Severability

If any provision of this Agreement is found to be invalid or unenforceable, the remaining provisions shall continue in full force and effect.

Force Majeure

Neither party shall be liable for delays or failures in performance resulting from circumstances beyond their reasonable control.

Privacy Policy

Our Website Privacy Policy, available at https://www.contentifai.agency/privacy-policy, explains how we handle personal data collected through our website.

By accepting a quote or making payment via our Stripe payment system, you acknowledge that you have read, understood, and agree to be bound by these Terms and Conditions of Service.