Contentifai’s innovative human+AI approach to content marketing has caught the attention of regional business media, highlighting how the Gateshead-based agency combines advanced AI capabilities with authentic North East values to serve clients worldwide.
We’re delighted to share our recent feature in Business News North East, which explores how our team uses strategic content marketing to help B2B companies tell their stories more effectively. This coverage reflects our commitment to putting the North East on the map as a hub for innovative marketing solutions whilst maintaining the authentic, results-focused approach that defines our regional business community.
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How a Gateshead Marketing Agency is Combining AI with Human Creativity
Contentifai, a Gateshead based marketing agency founded by creative strategist and copywriter Jeremy Rodgers, is making waves from the North East to Silicon Valley with its innovative approach to content creation.
Specialising in telling complex stories simply, the agency utilises the latest AI tools alongside human creativity to help businesses better communicate their values, elevate user experience, and drive measurable results.
With a background in B2B storytelling for high-growth industries like AI, blockchain, and fintech, Jeremy Rodgers brings a unique blend of technical insight and narrative clarity. His work is rooted in the belief that effective content should engage audiences and reflect a brand’s core purpose across every digital touchpoint.
“We often work with companies who struggle to articulate who they are and what they stand for,” says Rodgers. “Our job is to clarify that story and deliver it consistently, especially on the website which is often the first impression. We analyse where messaging is falling short and create content that builds trust and drives action, whether that’s through case studies, research-led articles, or UX-optimised web content.”
Strategic AI Use: Ally, Not Replacement for Creative Content
At the heart of Contentifai’s approach is the strategic use of AI. Rodgers has been following the development of AI closely since the release of GPT-3.5 in late 2022 and sees it not as a threat, but a powerful tool that complements the creative process.
“We’ve never seen AI as a replacement for creativity,” Rodgers explains. “It’s an ally. Used properly, AI lets us analyse more data, respond faster to user needs, and build stronger brand narratives. Not all AI tools are useful. Indeed, I think most of us can spot poor quality AI-generated content immediately. But when AI tools are used carefully and combined with expert intent, the results can be far greater than the sum of their parts.”
Contentifai’s process starts with precise briefing, an exploration of the client’s business, and rigorous research including stakeholder interviews to distil complex topics into digestible, engaging content. This is particularly valuable for brands in technical sectors who struggle to make their messaging accessible to a broader audience.
Global Reach with North East Values: Serving Clients Worldwide
While based in Gateshead, Contentifai serves clients globally including in the US, Israel, and across Europe to help them stay ahead of market trends and connect with their audiences more effectively.
“Of course, we’d love to work with more North East businesses,” says Rodgers. “Our services are most valuable where companies are experiencing rapid growth or complexity in their storytelling. Being grounded in the North East keeps us sharp, focused, and honest.”
Contentifai’s recent work includes a five-part editorial series for a major market research firm, AI-enabled content campaigns for fintech startups, and ongoing support for global tech brands.
Our Commitment to North East Excellence
This feature in Business News North East reflects our ongoing commitment to demonstrating how innovative marketing solutions can originate from the North East whilst serving clients across the globe. Our Gateshead base provides the perfect foundation for combining authentic regional business values with cutting-edge content marketing expertise.
As we continue to develop our human+AI methodology, we remain focused on helping B2B companies based in Newcastle, New York, or anywhere in between. Regardless of their physical location, our mission remains the same: to tell their stories with clarity, authenticity, and measurable impact.
Ready to Tell Your Story with Strategic Content Marketing?
Are you a growing North East business looking to expand your reach or an established company seeking to refine your messaging? Our consultative approach will help you articulate your unique value proposition through strategic content marketing.
Our 12-week content transformation campaigns are specifically designed for B2B companies who want to:
- Build stronger brand authority through their website
- Communicate complex expertise in accessible ways
- Generate consistent qualified leads through strategic content
- Establish thought leadership in their industry
Book a discovery call to explore how our human+AI approach can help your business tell its story more effectively, or contact us to discuss your specific content marketing challenges.
Originally published in Business News North East:
North East Content Agency Uses AI to Tell Global Stories with Local Flair
PR credit to Keith Newman of Highlights
PR Photo credit: Lauren McWilliams ©
