We compared 37 UK agencies that write B2B content, improve AI search visibility, or do both, and took every price from each firm’s own website, so you can shortlist on facts rather than first impressions.
If you run a UK B2B firm and want content that brings in enquiries and gets your name into AI answers, you probably want to know two things first: what it costs, and who to ask. This page covers 37 agencies that sell B2B content writing, answer engine optimisation (AEO; some firms use GEO or AI search optimisation for the same or overlapping work), or both. Every listing uses the same fields: where the firm is based, what it sells, its published price, who it suits and when you would do better elsewhere. We checked every website on 22 October 2026, we ranked nobody, nobody paid to be listed, and 21 of the 37 publish no price for their content or AEO work, which is more than half. We are on the list too, in the group where we work, and every group is in alphabetical order.
We also put the questions buyers ask to ChatGPT, Perplexity, Claude and Google, and we report what came back. After reading, try asking the two agencies on your shortlist the five questions in the “four kinds of agency” section below; the answers tell you more than any rate card.
What £1,000 a month buys: ads, AI visibility tracking or content
With about £1,000 a month, buyers often ask why not put it all into Google Ads. You can, and for some firms you should. Ads can bring enquiries quickly while you pay for them, and the paid traffic largely stops when the spending does. Content marketing is slower, but it works as always-on marketing: it builds brand equity, it can keep answering the question a buyer typed at eleven on a Sunday night, and it lets your sales grow at a pace your team can handle rather than in a sudden rush you cannot serve. If you need results this month, advertising may suit you better. If you want to be the firm buyers already trust by the time they call, content is the longer and steadier route.
AI answers add a third option. OpenAI announced plans to test ads in ChatGPT in January 2026, began showing them in the United States on 9 February, and extended the pilot to the UK on 6 June 2026 (PPC Land, 2026), with an Ads Manager beta opening to UK advertisers later that month (Search Engine Land, 2026). OpenAI’s own position is that ads do not influence the answers ChatGPT gives, that they are labelled and kept separate from the organic answer, and that they may appear only for users on the Free and Go tiers, so Plus, Pro, Business and Enterprise subscribers do not see them (OpenAI, 2026). You can now pay for a labelled placement below a ChatGPT answer in the UK. Being the source the answer quotes and cites is a different game, and it is the one this page is about.
When we asked four AI assistants who could help a UK B2B firm get cited by ChatGPT for about £1,000 a month, the advice split. Claude put a small tracking tool at £50 to £150 and the rest into content and authority work through a freelancer or small agency; ChatGPT allocated £600 to £700 to specialist implementation and only £200 to £300 to expert-led content; Perplexity and Google pointed to AEO specialists with packages under £1,000. Our view: tracking is the small part of the spend now (monitoring starts at £149 a month on this page), and the writing is usually what gives an assistant something worth quoting, so writing deserves most of the money.
What you need done: four kinds of content and AEO agency
“Content and AEO” covers four different jobs, and most agencies on this page lead with one (our plain-English guide to AEO explains the terms). Decide which job you need done first, then read the matching table. Each firm appears once, placed by the service most relevant to this page rather than by its full offer, so a full-service agency sits where its content or AEO work puts it.
A. Content specialists: writing is the main offer
These firms write: articles, guides, web copy and thought leadership, often for large brands or for other agencies. Most of them do not sell AI search work, though several now describe their writing as built for AI search as well as Google. They fit when you already have someone measuring and fixing your site and you need a writing team that knows your sector. Ask them who does the writing, how they interview your experts, and whether they will put a named author on the piece.
B. Content and AI visibility together
These firms write and measure: articles built from your expertise, page improvements, and in most cases some form of reporting on whether ChatGPT, Perplexity and Google’s AI answers mention you. This is the group we work in. It fits firms of 10 to 50 people that want one team covering both halves of the job. Ask them what a 90-day plan looks like, how they measure AI visibility, and what they will not promise.
C. AI search and AEO specialists
These firms track and fix: software that monitors AI answers, audits, structured data and page rewrites, usually from an SEO base, with writing as an add-on or quoted separately. They fit when you have writers already and need the technical side done well, or when you want to know where you stand before spending on content. Ask them what the monthly report contains, what happens after the audit, and who writes any content they include.
D. Content inside wider campaigns
These are PR, demand generation, brand and HubSpot agencies where content is one part of a larger programme, usually for larger monthly spend and marketing teams with an in-house lead. They fit when you need several channels run at once. Ask them how content is priced within the retainer and how much of it is written in-house.
We have not listed freelancers or AI writing tools. A good sector freelancer can be excellent value if you have the time to brief and edit; AI tools give you drafts, not a view. If you want the lowest-cost route, write it yourself with ChatGPT and spend the saving on someone to check it.
Five questions to ask any agency on your shortlist (the AI assistants we tested told buyers to ask about who writes, 90-day plans and guarantees; the rest are ours):
- Who writes the content, and will they interview our people?
- What does the first 90 days look like, week by week?
- How do you measure whether AI assistants mention us, and how often do you report?
- What will you not guarantee?
- Can we see a piece you wrote for a firm our size, with the author named?
Check whether your website is ready for AI search before you choose an agency
Our complimentary AI readiness check is a service for UK B2B firms: we look at how AI crawlers read your site, what they can quote, and where the gaps are, and send you a one-page report. It runs until 27 November 2026. Request your AI readiness check.
The comparison: 37 UK content and AEO agencies by what they do
Prices are as published on each firm’s own website on 22 October 2026. Where a firm says whether VAT is included, we follow it; most quote B2B prices before VAT, so check with any firm that does not say. “Not published” means the firm gives no price for its content or AEO work on its site; we have noted how it says it prices instead. Firms are in alphabetical order within each group, and every firm is linked to its own site. If we have misdescribed yours, the corrections route is in the method section at the end.
A. Content specialists
| Agency | Based | What it sells | Published price (own site, 22 October 2026) | Suits | Go elsewhere if |
|---|---|---|---|---|---|
| Collective Content | London | B2B content planning, writing and paid promotion for enterprise marketing teams | Not published; quote | Enterprise B2B tech marketing teams | You want AI search work; its AI policy says it does not use AI to write client content, and it sells no AEO service |
| CopyHouse | Edinburgh (offices include London and New York) | Content writing for tech, fintech and other complex industries | Not published; quote | Tech and fintech brands needing writers who know the sector | You need measurement and fixes as well as copy; no AI search offer on its site |
| Fintech Content | London | Fintech and financial services content packages, described as optimised for AI and SEO | Not published; quote | Fintech and financial services firms wanting sector writers | You are outside financial services, or want AI visibility measured and reported monthly |
| PracticeWeb | Birmingham | Content and websites for UK accountancy practices on a subscription; a trading division of 20:20 Innovation | Not published; monthly subscription | Accountancy practices wanting regular, ready-to-use content | You are outside accountancy, or want articles built from your own partners’ expertise |
| Radix Communications | Truro | B2B technology writing for tech brands and for marketing agencies; employee-owned, working with B2B tech clients since 2007 | Not published; quote | B2B tech vendors and agencies needing specialist tech writers | You want AI search measurement or page fixes alongside the writing; Radix sells neither |
| Stratton Craig | Bristol and London (also Singapore and the US) | Copywriting and content for large brands, including SEO and GEO copywriting; founded 1987 | Not published; quote | Large financial services, tech and legal brands with a marketing team to brief a writer team | You are a small firm wanting a monthly package with AI visibility reporting included |
B. Content and AI visibility together
| Agency | Based | What it sells | Published price (own site, 22 October 2026) | Suits | Go elsewhere if |
|---|---|---|---|---|---|
| Articulate Marketing | Remote, UK | Content and HubSpot agency (HubSpot Platinum partner) offering GEO, with retainers priced by the week | Drive Starter from £612 a week; Pro from £1,085; Enterprise from £1,921 (about £2,650, £4,700 and £8,300 a month) | B2B tech, health and sustainability firms with a marketing lead | Your spend is under about £2,650 a month, or you are outside its sectors |
| Blue Train Marketing | London | Content, copywriting, messaging, SEO, lead generation and an AI and LLM search visibility service for fintech and B2B tech; founded 2014 | Not published; discovery meeting | Fintech, payments and B2B tech firms selling across the UK, Europe and the US | You are outside financial services and tech, or want a published package price |
| Brafton UK | London (UK arm of a global agency, since 2008) | Content creation, SEO, generative engine optimisation, social, email and paid, priced in units | SEO from £1,500 a month; website audit from £450; content at one unit (£75) per 100 words; no separate GEO price on its pricing page | B2B and B2C firms of any size wanting volume content and SEO with published starting prices | You want a small sector specialist |
| Cal Partners | Newcastle upon Tyne | Chartered marketing agency led by a former solicitor: AEO and GEO alongside PR, content, social and video | Not published; quote | Law firms, accountancy practices, consultancies and IFAs | You are outside professional services, or want a writing-led package with a published price |
| Conscious Solutions | Bristol and Portishead | Law-firm marketing: legal content, SEO and GEO, websites, PPC and digital PR | Not published; quote | Law firms of all sizes (300+ firms over 20 years) | You are not a law firm, or want a single-service package rather than a full-service agency |
| Contentifai | Gateshead, Newcastle upon Tyne | Premium, human-led B2B content, sharpened with AI and built from your own expertise, page optimisation and AI visibility reporting, in modular monthly packages | Publish from £440 a month (two articles); Optimise from £220; Measure (AI visibility and web performance report) from £200 a month; AI readiness audit from £500; 12-week content campaigns from £700 a month. Most of our clients spend £600 to £1,200 a month. 28-day rolling, no minimum term | UK B2B firms of 10 to 50 people, and agencies that need specialist B2B writing and AI visibility work behind their campaigns; fintech, financial and professional services; European firms publishing in English | You need ten or more pieces a month, paid media or a full HubSpot build |
| Grizzle | London | Organic growth for B2B SaaS: content, SEO and GEO with a dedicated strategist, writers and editors | Retainers not published; Digital PR Sprints from $10,000 | B2B SaaS teams wanting content, SEO and GEO at volume | You are not a SaaS company, or want a small monthly package rather than a programme |
| Lawtelligence | Gloucester | Law-only content, branding, SEO, AEO and GEO, including GEO for law firms (the former Legal Copywriting Company domain now redirects here) | Law firm SEO from £800 a month; practice-area pages usually £95 to £250 each; website content packages from around £2,500 | Solicitors, barristers and boutique law firms | You are not a law firm |
| Mint Studios | Edinburgh and Austin, Texas | Fintech content built on interviews with the client’s own experts, now with LLM visibility work; starts with a two-week diagnostic | Clients typically spend USD 5,000 to 20,000 a month | Fintech and financial services firms at that level of spend | You are outside financial services, or your spend is under USD 5,000 a month |
| Omnius | London (also Dubai and Belgrade) | SEO, GEO and product-led content for SaaS, fintech and AI companies | Not published; quote | SaaS, fintech and AI firms | You are outside SaaS, fintech and AI |
| Whitehat SEO | London | SEO, AEO and inbound retainers for B2B firms on HubSpot (HubSpot Diamond partner), with published prices | AEO done-with-you from £1,967 a month; done-for-you from £2,967; content add-on £90 to £250 an article; standalone articles from £450 | B2B firms running HubSpot that want a productised retainer | You are not on HubSpot, or want human-written articles as the core of the plan rather than an add-on |
| Wriggle Marketing | Gosforth, Newcastle upon Tyne | B2B digital agency: SEO, content writing and an AI search service, plus paid, email, web and creative | Not published; proposal after a discovery call | Manufacturing, engineering, construction and technology firms in the North East and beyond | You want a published monthly price |
C. AI search and AEO specialists
| Agency | Based | What it sells | Published price (own site, 22 October 2026) | Suits | Go elsewhere if |
|---|---|---|---|---|---|
| Click Intelligence | Cheltenham and London | Large SEO and link-building firm with tiered AI SEO packages and content at volume; also works white-label for agencies | AI SEO Standard from £1,000 a month; Premium from £3,000; Pro from £5,000 | Firms wanting links and content at volume, and agencies buying white-label | You want a small sector specialist |
| Figment | Kingston upon Thames | SEO and AI search (GEO) campaigns, consultancy and digital PR, with prices published | SEO and AI search from £1,500 a month plus VAT; consultancy from £125 an hour; digital PR from £3,000 a campaign | Expert-led businesses wanting search and PR together | Content is your main need; its packages lead with search and PR |
| Fly High Media | Manchester and Cheshire | SEO and AI SEO for B2B and B2C brands | Core range £1,500 to £4,000 a month (its own blog); minimum six-month commitment, which it says is flexible | B2B and B2C brands wanting a search-led agency | You want a B2B-only team or no minimum term |
| MarGen | Sheffield | GEO and AEO for financial services, legal and professional services and B2B SaaS, with a paid audit credited to the first month | Foundation £2,950 a month (three-month minimum); Authority £5,950 (£6,500 for regulated sectors, 12-month minimum); Dominance from £12,950 (12-month minimum); Synaptic Audit £2,950, credited if a retainer starts within 30 days | Regulated firms with a marketing lead spending above £3,000 a month | Your spend is under £2,950 a month, or you want no minimum term |
| ORRJO | Glasgow (also London) | B2B growth agency (founded 2022, 45+ people) combining research, brand and content, SEO and AEO, demand generation and outbound, with a public price list | SEO and AEO from £1,250 a month; AI visibility audit £750 plus VAT (credited against larger work within 90 days); monitoring from £149 a month; most clients £2,500 to £10,000 a month | Funded startups to corporates wanting growth, demand generation and AEO under one roof | You want a founder-led writing team, or a package under £1,250 a month |
| ROAR Digital Marketing | Newcastle upon Tyne | B2B search agency with AEO under its SEO service, plus PPC and content writing | Not published; discovery call | Seven- and eight-figure B2B companies in finance, law, accountancy, manufacturing and SaaS | Content is your main need; ROAR is search-led |
| Scalux | London | AI search and SEO service built only for B2B SaaS, from tracking to content drafts | Starter £350 a month (no drafts); Growth £1,050 (two content drafts); Enterprise from £2,500 (four or more); 30 days’ notice | B2B SaaS companies | You are not a SaaS company |
| Sort The Clicks | Bishop’s Stortford | Productised SEO and GEO retainers tracking Google, ChatGPT, AI Overviews and Perplexity, with one or two articles at the upper tiers | Visibility Monitoring from £300 a month; Visibility Growth from £500 (one article); Search Partner from £900 (two articles); three-month minimum, paid a month in advance | Service businesses whose buyers research before they buy | Writing is your main need, or you sell mainly online (its own advice) |
| The SEO Works | Sheffield, London and Leeds | Full-service search agency offering GEO and AEO alongside SEO, PPC and paid social | Not published; quote | Mid-market firms and SMEs wanting search and paid media from one team | Content is your main need, or you want a published price |
| Tilio | Near Exeter, Devon | Managed AEO and GEO: tracking, audits and programmes, with a content partner; also lists ChatGPT ads | Not published; quoted to your scope, with the fee agreed in conversation (its site showed prices at our 7 October check) | In-house marketing and SEO teams, founders and agencies measuring AI visibility | You want writing included and priced up front |
| Vikn Studio | Walkington, East Yorkshire | Web and software studio whose AI visibility retainers include monthly ChatGPT, Perplexity and AI Overviews reporting and fixes; content quoted separately | Starter £595 a month; Core £1,195; Growth £2,395; month to month | SMEs wanting monthly AI visibility reporting and fixes | Writing is your main need |
D. Content inside wider campaigns
| Agency | Based | What it sells | Published price (own site, 22 October 2026) | Suits | Go elsewhere if |
|---|---|---|---|---|---|
| Blend | Reading (also Atlanta) | Growth partner for PE-backed B2B companies, with HubSpot implementation and an AEO service (audit, prompt and persona mapping, schema, tracking) | Not published; its pricing page leads to a call booking | PE-backed B2B software and services firms, many running HubSpot | You want writing as the core service, or a small monthly package |
| Canny | Blyth, Northumberland | Branding, websites and SEO for small B2B marketing teams, with content writing inside its upper retainer tiers; since 2015 | Canny On Demand £1,440, £2,100, £3,400 or £5,280 a month, plus one-off onboarding (£720 or £2,160) | Small B2B teams in IT, recruitment and healthtech wanting design, web and content under one retainer | Writing is your main need, or you want dedicated AI visibility tracking and reporting |
| Coast Communications | London | PR for professional services firms: media relations, reputation management, and content and campaigns (thought leadership, client newsletters, case studies) | Not published; contact | Professional services firms wanting media coverage and thought leadership | You are outside professional services, or want AI search work or a monthly article package; neither is among its listed services |
| Definition | London and Leeds | B2B PR and digital marketing agency with content, SEO and an AI visibility audit | Not published; quote | Mid-to-large B2B organisations in legal, accounting, business services and tech, including fintech | You want a small monthly content package rather than a PR-led programme |
| Fox Agency | Leeds and London (also New York and Denver) | Integrated marketing and PR for global B2B tech brands, with content, search, events and GEO | Not published; consultancy sprint or ongoing partnership | Mid-to-large B2B tech brands wanting integrated campaigns | You are a firm of under 50 people wanting a monthly content package |
| Gripped | London | B2B SaaS demand generation with GEO and SEO among its channels and content inside the retainer | Advisory or Execution from £3,500 a month plus project fees; Performance from £7,500; Scale from £15,000; typical spend £5,000 to £15,000 | SaaS, AI and tech firms from about £2m ARR | You are outside SaaS and tech, or your spend is under £3,500 a month |
| Velocity Partners | London (also New York) | B2B tech marketing agency (its homepage says it is becoming Pretzl): planning, creative including content and copywriting, and performance (search, PPC, ABM) | Not published; contact | Enterprise and scale-up B2B tech marketing teams buying campaigns and brand work | You want AI search work or a standalone article package; its site lists neither |
| Vested | London and New York (also Des Moines) | Financial services PR, content and an AI Optimization programme covering ChatGPT, AI Overviews, Claude and Perplexity; 100+ employees | Not published; contact | Banks, fintechs, insurers, private equity and wealth firms wanting PR-led content with AI visibility | You are outside financial services |
How to choose by what you spend each month
Pricing follows the work. None of the six content specialists on this page publishes a price, because writing tends to be scoped to each client, while eight of the eleven AI search specialists do, because tracking and audits package easily. If writing is the job you need done, expect a scoping call before you see a figure.
Rather than draw price bands around firms that sell different things, here is what the published prices above add up to, grouped by the job they pay for. Figures are each firm’s own, as published on 22 October 2026. Two firms on this page changed their pricing between our first check on 7 October and our recheck on 20 October (one raised its prices, one took them down), before our final check of every listing on 22 October, so treat every number as a starting point for a conversation.
- Tracking and monitoring only: from £149 a month (ORRJO monitoring), £300 (Sort The Clicks), £350 (Scalux) and £595 (Vikn Studio). You get a report on where you appear, and nothing is written.
- One-off AI readiness and AEO audits: from £500 (Contentifai AI readiness audit), £750 plus VAT (ORRJO, credited against larger work) and £2,950 (MarGen, credited to the first month). Brafton’s SEO website audit starts at £450.
- Search and AEO retainers that include some content: from £500 (Sort The Clicks Visibility Growth, one article) and £900 (Search Partner, two articles), Lawtelligence’s law firm SEO from £800, Click Intelligence from £1,000, Scalux Growth £1,050 (two drafts), ORRJO from £1,250 and Figment from £1,500. Vikn Studio’s £595 to £2,395 tiers quote content separately.
- Content and AI visibility programmes: Contentifai from £440 a month, with most of our clients spending £600 to £1,200; Whitehat from £1,967 to £2,967; Articulate from about £2,650; MarGen from £2,950; Mint USD 5,000 to 20,000.
- Campaign and multi-service retainers: Canny £1,440 to £5,280; Brafton’s SEO retainer from £1,500, with content priced separately at £75 per 100 words; Gripped from £3,500 (typical £5,000 to £15,000).
When we asked the AI assistants how much an AEO agency costs in the UK, they answered in bands too, and one of them quoted prices that two firms, one of them on this page, had changed weeks earlier. A dated page with a corrections route is our answer to that, and it is why we recheck every quarter.
Specialist content and AEO agencies by sector
These three cuts group the firms above by the sectors they name, for the buyers who most often ask us for a shortlist.
Fintech and financial services
Mint Studios was named by three of the four AI assistants we asked for a UK fintech content agency, and its work is built on interviews with the client’s own experts. Fintech Content, CopyHouse, Blue Train Marketing, Vested, Grizzle and Omnius all name fintech or payments as a core sector; MarGen and Stratton Craig list financial services among several, and Definition counts fintech among its tech clients. Contentifai writes a recurring column for FinanceX Magazine under a content partnership and has published a fintech content marketing case study on finding white space in a crowded market.
Professional services: law, accountancy and consultancy
Two firms work only with law firms: Lawtelligence and Conscious Solutions. Coast Communications offers PR and thought leadership content to professional services firms more widely. Cal Partners serves law firms, accountants, consultancies and IFAs, and PracticeWeb serves accountancy practices alone. Figment, MarGen, Definition and ROAR list law, accountancy or financial advice among their sectors. Contentifai works with professional services firms of 10 to 50 people that want their partners’ expertise turned into content buyers can find and AI assistants can quote.
Newcastle and the North East
When we asked the four assistants for a B2B content agency in Newcastle or the North East, the names that came back included Cal Partners, ROAR, Wriggle Marketing, Canny and Contentifai (first in Google’s AI answer and on Perplexity’s list), alongside Allies Group, B7 and others we have not listed. Our office is in Gateshead, across the Tyne from Newcastle city centre, and most of our clients are elsewhere in the UK and in Europe.
What ChatGPT, Perplexity, Claude and Google recommended when we asked
On 20 October 2026 we put seven buyer questions to ChatGPT, Perplexity, Claude and Google’s AI answer, one fresh run each, 28 answers in all. The questions covered the best B2B content agency for a 30-person firm, who can get a firm cited by ChatGPT for about £1,000 a month, fintech content agencies, AEO costs under £1,500, alternatives to a specialist AEO agency, who can check a site’s AI search readiness, and B2B content agencies in the North East. Answers change between runs and between users, so what follows is a dated snapshot of patterns, not a ranking.
What we found: Of the firms on this page, those named in more than one answer were Gripped and ORRJO (four answers each); Velocity Partners, Vested, Mint Studios and ROAR (three each); and Radix, Click Intelligence, Scalux, Tilio, Cal Partners, Canny, Wriggle Marketing and Blue Train Marketing (two each). Firms we have not listed that came up more than once included AEO Agency UK, MEEDEA, NeuralAdX, AEOscore and Allies Group. Contentifai was named in three of the 28 answers: third in ChatGPT’s shortlist for a 30-person B2B firm, where it described us as a thought leadership and website content specialist for professional services and founder-led firms, first in Google’s AI answer for the North East, and on Perplexity’s North East list.
Five patterns stood out, the first being that many answers drew on roundups and comparison pages, several of them written by agencies listing themselves, which is one reason we wrote this one with every price sourced. Second, content questions were answered by need (“best for”, “choose this if”) while the price question was answered in bands, so we have organised the page the same way. Third, beyond a handful of names (Gripped, Mint Studios, Vested, Velocity Partners, ROAR and ORRJO), the four assistants rarely agreed on the same prompt, and a SparkToro and Gumshoe.ai study of 2,961 prompts found ChatGPT and Google’s AI returned a different brand list more than 99% of the time when the same prompt was repeated (Search Engine Journal, 2026), and Claude was only slightly more consistent, so expect your own results to differ from ours. Fourth, some answers quoted prices that firms had since changed, so freshness matters more than most buyers realise. Fifth, the assistants told buyers to ask who writes the content, ChatGPT and Perplexity both suggested asking for a 90-day plan, and several warned against anyone guaranteeing citations, which is where the five questions above come from.
One point of transparency: one Perplexity session carried a saved profile and one ChatGPT answer used the tester’s location, so we report patterns rather than positions. “Named” means the agency appeared in the answer text; it does not mean the assistant linked to or cited the agency’s own website. We will repeat the test each quarter and publish what changed.
How we compiled this list of UK content and AEO agencies
We included a firm if it is based in the UK or has a UK office selling to UK businesses, if it sells content writing, answer engine optimisation or both to B2B companies, and if its own website gives enough detail for us to describe it fairly. We left out SEO, PPC and PR firms with no content or AEO offer, agencies mainly serving consumer or e-commerce brands, AI writing tools, firms whose own site shows no UK base, and firms that no longer sell an agency service. Several agencies the assistants named fell at one of those tests and are named in the AI and sector sections instead.
Every price comes from the firm’s own website, last checked on 22 October 2026; where a firm gives no price, we say so and note how it says it prices. We did not use third-party price estimates. Within each group firms are listed alphabetically. Nobody paid to be listed, nobody is ranked, and we did not ask any firm for input before publishing. A ranking would need a judgement we cannot make from a website alone, so we have not attempted one.
Spotted an error in your listing? Email hello@contentifai.agency. We aim to correct any error within five working days, and we recheck every listing each quarter; the next full pass is in January 2027.
Where this leaves your agency shortlist
This page compared 37 UK agencies on the same six fields, grouped them by the job you need done, set out what each level of monthly spend buys, and reported what four AI assistants recommended on one day in October 2026. Prices and offers change fast, and several moved while we were checking, so confirm any figure on the firm’s own site before you decide. If you would like a second opinion on a shortlist, or want to know whether your own website is ready for AI search, request our complimentary AI readiness check (it runs until 27 November 2026) or see our services and prices.
Frequently asked questions about UK content and AEO agencies
These are the questions buyers most often put to us, and to the AI assistants, when choosing between a content agency and an AEO agency.
How much does an AEO agency cost in the UK?
Published UK prices on 22 October 2026 ran from £149 a month for monitoring alone to £12,950 a month for a top-tier programme. Tracking starts at £149 to £595 a month; search and AEO retainers that include some content run from £500 to about £1,500; content and AI visibility programmes from £440 to several thousand a month; one-off AI readiness and AEO audits from £500 to £2,950. More than half of the 37 agencies we checked publish no price for this work at all.
Should I spend £1,000 a month on Google Ads or content marketing?
Spend on ads if you need enquiries this month and can keep paying; paid leads largely stop when the spending does. Spend on content if you want enquiries that keep coming after the work is paid for and want AI assistants to quote you. Many firms run both, with ads carrying the short term while content builds. ChatGPT ads are now live in the UK, but OpenAI says they do not influence answers, so being quoted still depends on what you publish.
What is the difference between AI visibility tracking and AEO content?
Tracking tells you whether ChatGPT, Perplexity and Google’s AI answers mention you, usually through software and a monthly report. AEO content is the writing and page work that gives those assistants something worth quoting: answer-first pages, named experts, clear structure and sources. Tracking shows where you stand; content and page work are how you improve it. Most buyers need a little of the first and a lot of the second.
Do I need an AEO agency or a content agency?
If you already have writers and need the technical side done, an AEO specialist fits. If you have nobody writing from your expertise, start with content, because until it exists there is little on your own site for an assistant to quote. If you want one team for both, choose from the content and AI visibility group above and ask how they split the work.
Why do AI assistants recommend different agencies each time I ask?
Because they assemble each answer afresh from whatever sources they retrieve, and small changes in wording, location or a saved profile change the sources. A SparkToro and Gumshoe.ai study of 2,961 prompts found ChatGPT and Google’s AI returned the same brand list less than 1% of the time. Treat any single AI answer as one opinion, ask twice, and look at who the sources are.
How do I get a listing added or corrected?
Email hello@contentifai.agency with the firm’s name, website and what needs changing. We aim to correct any error within five working days. To be added, a firm needs a UK base shown on its own site, a content or AEO service sold to B2B companies, and enough on the site for us to describe it fairly; we add new firms at each quarterly refresh.