The newsletter from Contentifai
Final Pass
Content, AI and writing, and what it all means for B2B brands.
One email a month, written by a person
Written by me, Jeremy Rodgers. What I’ve been reading, what’s on my mind, and what you need to know about content.
Each issue is one argued take on something that has changed for B2B content, two or three shorter observations, and three links worth your time, including whatever we’ve published that month. Six hundred to nine hundred words. A column, not a digest.
Delivered by email on the third Thursday of every month. The first issue lands on Thursday 15 October 2026.
Subscribe to Final Pass
Final Pass: the content marketing newsletter from the desk of Jeremy Rodgers, Contentifai’s Creative Director. Delivered on the third Thursday of the month.
You’ll get a short email asking you to confirm, and then you’re on the list.
The latest from the Contentifai blog
A taste of what Final Pass will point you at each month.
- How to Track AI Traffic on Your Website (and What the Numbers Can’t Tell You)
How to track AI traffic in GA4, Search Console, server logs and your own forms, in order, and the three things the numbers cannot tell you about AI search. - The Best-Explained Loan Wins: Lending’s Quiet Shift From Rates to Words
Models now underwrite the loan and chat windows increasingly recommend the lender, while regulators tighten every word in between. In lending’s next… Read more: The Best-Explained Loan Wins: Lending’s Quiet Shift From Rates to Words - Specific Enough to Be Quoted: Why Functional Clarity Beats Brand Fluff in AI SearchAI tools quote what they can lift cleanly and check afterwards, and vague, emotive brand language gives them nothing to hold. Here… Read more: Specific Enough to Be Quoted: Why Functional Clarity Beats Brand Fluff in AI Search
