Optimise: Content Optimisation for Existing Pages and Posts
Optimise is Contentifai’s content optimisation service. We rework your existing web pages and blog posts so search engines can rank them, AI tools can quote them and readers know what to do next.
From £220 for two pages or posts. Each additional page is £110.
Good Content That Nobody Finds
Most B2B websites have pages that took real effort to write and now do very little. They sit on page three of Google, AI assistants pass over them, and the few people who land on them leave without a next step.
Writing more rarely fixes that. Reworking what you already have is usually the quicker win, because the expertise is already there. It just needs structure, clarity and the signals that search engines and AI tools look for.
What’s Included
- A review of each page against search and AI answer checks
- An answer-first introduction that says what the page covers in the first two sentences
- Clearer headings and structure, so people and machines can scan it
- A short FAQ block built around real buyer questions
- Internal links to your related pages and services
- A new SEO title and meta description
- Schema markup recommendations (FAQ, Article or Service)
- Notes on every change, so you can see what we did and why
Want to know why these changes matter? Read why functional clarity beats brand fluff in AI search and the five gaps that keep B2B sites out of AI answers.
Price
From £220
Two pages or posts. Each additional page is £110.
Publishing on WordPress included. On other platforms, we send the changes for your team to add.
How It Works
1. Send us the URLs
Tell us which pages or posts to work on. Not sure which? We will suggest the ones with the most to gain.
2. We optimise
We rework each page and return the changes with notes, ready for your review.
3. Approve and publish
Sign off the changes and we publish them, or hand them to your team.
Who It’s For
B2B businesses with an established website and a back catalogue of pages or posts that should be working harder.
Marketing agencies can order it white-label for their clients. See agency terms.
Next step: want new articles as well? See Publish: Monthly Blog Content. Want to track the results? See Measure: our monthly report.
Proof, Not Promises
- From Invisible to AI-Recommended: how one B2B firm grew weekly users through semantic SEO.
- What we found when we ran our AI readiness check on our own website, and what we fixed.
Working with Jeremy and the Team is amazing. To the point and excellent results. I highly recommend them!
Koen Vanderhoydonk, CEO and Founder
Frequently Asked Questions
What is content optimisation?
Content optimisation is reworking an existing page or post so it is easier to find, read and act on. We improve structure, headings, the opening answer, FAQs, internal links, metadata and schema, while keeping your expertise and voice.
How is this different from writing new content?
We work with what you already have. It costs half the price of a new article and often gets results sooner, because the page already has some history with search engines. For new articles, see monthly blog content.
Which pages should we optimise first?
Pages that already appear in Google Search Console but get few clicks, your service pages, and older posts on topics you still sell. A complimentary AI readiness check will point to them.
Will you change our voice?
No. We keep your expertise and tone, and change structure, clarity and the signals around it.
Can you guarantee rankings or AI citations?
No, and nobody honestly can. We fix the things that commonly hold pages back and show you exactly what changed, so you can track the effect.
Can agencies order this for their clients?
Yes, white-label on trade terms. Ask for our agency rate card.
Get Final Pass in Your Inbox
Notes from the last human editor. A monthly newsletter on B2B content and AI visibility: one argued take, a few short observations and three links worth your time.